Dall’ascolto allo storytelling alla misurazione: il nuovo marketing e la nuova comunicazione digitale

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Giovedì 17 Marzo a Roma Daniela Poggio, direttore della comunicazione Italia e Malta di Sanofi, presenterà un case study sulla comunicazione farmaceutica e sanitaria 

SeminarioWebCom2016_Programma(20160225)

 

Per una comunicazione online efficace, aziende e organizzazioni non possono prescindere da ascolto, monitoraggio e narrazione. Sono alcuni temi al centro di “Web Marketing & Communication”, il corso, organizzato dal Master in Economia e Gestione della Comunicazione e dei Media dell’Università di Roma Tor Vergata, in partnership con Eikon Strategic Consulting e Ferpi, al via il 17 marzo a Roma,con la partecipazione di manager, professionisti, direttori e responsabili marketing e comunicazione di alcune fra le più importanti aziende italiane.

L’importanza dell’ascolto e della narrazione saranno due temi cardine del ciclo di incontri.

I contenuti estremamente innovativi, l’intervento di manager aziendali e professionisti di punta del mondo del marketing e della comunicazione (tra cui anche l’intervento di Daniela Poggio, direttore della comunicazione Italia e Malta di Sanofi) renderanno l’evento di assoluta rilevanza per tutti gli esperti del settore e non solo.

Qui si può scaricare il programma completo.

 

Per informazioni ed iscrizioni:
Master in Economia e Gestione della Comunicazione e dei Media
Segreteria Organizzativa
amoroso@economia.uniroma2.it
06 72595522/5510

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