Tag Archives: tumore

Battaglie, viaggi, percorsi e metamorfosi: Il senso delle parole, Metafore in Oncologia

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Una ricerca e un’esperienza immersiva esplorano l’immaginario metaforico delle persone con tumore per favorire la creazione di un linguaggio comune in Oncologia tra specialisti, pazienti e caregiver.

È un mondo straordinariamente ricco di immagini – e di senso – quello descritto dall’indagine Metafore in Oncologia condotta da Eikon Strategic Consulting Italia, che ha analizzato le metafore associate alle patologie oncologiche utilizzate in oltre 2.500 storie personali di malattia condivise dai pazienti sui social e in oltre 100.000 articoli online. La ricerca è stata realizzata nell’ambito de “Il senso delle parole”, la campagna promossa da Takeda Italia con il sostegno di AIL, AIPaSiM, Fondazione Paola Gonzato-Rete Sarcoma ETS, Salute Donna ODV e WALCE, per favorire la creazione di un linguaggio comune in Oncologia tra specialisti, pazienti e caregiver.
L’indagine sulle metafore è un nuovo capitolo nell’esplorazione delle parole chiave della relazione di cura avviata con la pubblicazione del Dizionario Emozionale, che analizza le 13 parole più frequenti utilizzate da oncologi, pazienti e caregiver, curato da Giuseppe Antonelli, Professore Ordinario di Linguistica italiana, Università degli Studi di Pavia. Continue reading

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